Considering porn has had a few thousand years to evolve, alongside other streams of culture – you’d expect it to be refined and sophisticated. Yet instead of developing in sophistication and nuance, it has become a brutal and charmless rendering of human sexuality. It’s like the people who make it don’t really understand it. While they’ve been very entrepreneurial and driven the uptake of new technologies, pornographers have forsaken the essentials of eroticism in favour of clichés and an obsessive pursuit of extremes.
Not taken seriously as a valuable cultural genre, the porn industry has lacked real production talent and been, for the most part, exploited for short term profit. What other industry has invested so little in the quality of its product and the customer experience?
By removing the photographer and studio from the process, contributors are able to create their own experience and explore the medium in their own time and space. This freedom results in images that are much more intimate, expressive, and candid than any photographer could create at arm’s length. Not every portrait is genius but each image is unique and personal, revealing far more than the body of a woman; it is the diversity of imagination that makes each image truly original.
Our request of contributors, above all else, is – subvert the paradigm. Summon your muse and use your creativity to transcend the clichéd banality of pornography. […] Until now porn has hijacked the female body, but explicit imagery need not be crude and artless. The difference lies in the context and intent […]
In its focus on male pleasure, mainstream pornography marginalises the female experience and often deprives it of its dignity. We want to do our part to restore the balance by creating images of female sexuality that are constructive, honest, and personal. If we really want to know everything there is to know about female pleasure, we need to look at it carefully and respectfully, to focus on its nuance.
We’re on a mission to make better erotica, and make it just as rewarding for the contributor as it is for the audience. We don’t like contemporary porn; not because it’s immoral, or exploitative, or unhealthy (although some of it is) – it’s just that most of it is badly made, often degrading to the women (and men) involved, and also to human sexuality in general. But it doesn’t need to be. We started in 2003 with an idea – what if women were put in charge of their own image, took all their own pictures? Would there be people out there interested in doing that, and what sort of images would they submit? And so we started a totally unique website where women (and sometimes men) photograph themselves, any way they want, naked.
About a year later launched an experimental website, testing an idea we had – that porn failed to be erotic because of its distance from reality, and if we could capture the moment of real orgasm, then all we need to show is the face. And so we could make a highly erotic website with no nudity whatsoever. BA soon overtook ISM in popularity, which says something very encouraging about the values of a society that has access to so much hardcore porn. It has since been featured in many newspapers, magazines, and on TV and radio around the world. We are on permanent display in several venues including the Sex Museum in New York, the ‘Nemo’ centre in Amsterdam, and London’s ‘Amora Academy of Sex and Relationships’.
Feck soon had a reputation for making great, and original, ethical erotica. We maintain an emphasis on quality, participation, and subverting the stereotypes which dominate mainstream porn. We employ about 20 people full time, mostly women, about half of whom are current contributors to our sites.